Marketing for water · fire · mold restoration contractors · only
Floodline runs your Local Services Ads, Google Business Profile, website, and call tracking, and we dispute the junk leads you're already paying for. Water, fire & mold companies only. One flat monthly fee.
What you're signing up for: a flat-fee marketing service that makes your phone ring under your own name. We run three things:
Google Local Services Ads managed weekly. Every charged lead audited, junk disputed and credited back.
Business Profile, reviews, map pack, and the AI-search schema that gets you named.
A fast website plus tracked numbers: every call recorded, attributed, missed ones flagged.
The real problem
Lead sellers charge you per call, month after month, and sell the same homeowner to the guy across town.
10–20% of Local Services Ads charges are disputable: wrong service, out of area, spam. Almost nobody files the disputes.
The top 3 results get the emergency call. Everyone below them might as well be closed.
Your last agency sent traffic charts. You needed calls, sources, and dollars.
The engine
Don't take the bullet points' word for it. Every panel below is a live demo of what we run for you each week. Keep scrolling.
Your highest-ROI emergency channel, run weekly: bids, budgets, and the part almost nobody does: auditing every charged lead and disputing the junk. Wrong service, out of area, spam. You stop paying for it. That's recovered margin before a single new call comes in.
When someone searches "water damage sandy", the local map pack gets the call. Full Google Business Profile management: categories, photos, posts, Q&A, and review velocity. The unglamorous weekly work that moves you into those three spots and keeps you there. Watch the listing climb.
A fast, call-first website, built, hosted, and maintained in the fee, wired with the structured data that AI search reads. When a homeowner asks Google AI or ChatGPT who to call, the schema decides who gets named. Most restoration sites haven't even heard of it yet.
Tracked numbers on every channel mean every ring is recorded, attributed, and tied to its source. You'll know which dollar made the phone ring, and a missed 2 a.m. call gets flagged the same morning, not discovered at the end of the quarter.
One page, monthly, in dollars: what was spent, what was recovered through disputes, every call by source, answered versus missed, and your cost per qualified call. You tie calls to jobs in your own books. We report what we can prove, not what we can't see.
Founding clients · nationwide
Founding rate for the first 90 days, then $1,997/month. Six-month initial term. Ad spend paid directly to Google: your account, your budget, full visibility.
The 90-day promise
If dispute recoveries plus tracked, booked work haven't covered our fee by day 90, we keep working at no charge until they have.
Two conditions, both yours to control: keep the agreed Local Services Ads budget live, and answer the phone when it rings.
Included in your flat fee
No menus, no add-ons, no "that's extra." Every Floodline client gets all of it, because the parts only work as a system.
Ongoing optimization: categories, photos, posts, Q&A, and service areas, managed weekly, not set-and-forgotten.
Requests fire after every completed job; new reviews monitored and answered. Reputation handled, not hoped for.
Bids and budgets managed, every charged lead audited weekly, junk disputed and credited back.
The unglamorous weekly work that moves you into the local three-pack and holds the spot.
A fast, call-first site built for conversion. Hosting, updates, and upkeep included in the fee.
Structured data so when homeowners ask Google AI or ChatGPT who to call, your company is the one that gets named.
Tracked numbers on every channel: recorded, attributed, and missed calls flagged the same morning.
Spend, disputes recovered, calls by source, answered vs missed, cost per qualified call. One honest page.
How it works · the first 90 days
30 minutes, screen-share. We audit your charged leads live. You keep the dispute list either way.
First 14 days: profile, site, tracking, schema, and the dispute baseline.
Weekly audits, posts, review responses, bid management. Quiet and constant.
Monthly, in dollars: spend, recovered, and every call accounted for by source.
The 2:47 test
A pipe doesn't burst at a convenient hour. The homeowner standing in the hallway at 2:47 a.m. calls whoever shows up first and answers, and that moment was decided weeks earlier, by whose engine was built and whose wasn't.
The homeowner searches from the hallway, phone in one hand, towels in the other.
Top of the results, Google badge on, reviews current. The engine was already running.
Tracked, recorded, attributed to the channel that produced it.
The competitor's voicemail won't be checked until 8.
Measured, not promised
Drag the budget. Everything below recalculates from the 2026 restoration benchmarks.
Benchmarks, not a quote. Answer rate and market density move every number.
Sources: published 2026 Google Local Services Ads performance data for the restoration vertical (Blue Grid Media; 99 Calls). Benchmarks, not guarantees. Your market is what the audit is for.
Why Floodline
Seven years inside the lead-generation industry, pricing calls, routing them, and handling disputes for home service companies, taught me exactly what a restoration call is worth and exactly where contractors overpay.
Fair questions
Bought calls are rented: usually shared, priced per call, and gone the day you stop paying. Floodline builds the asset that makes the phone ring under your own name: your profile, your reviews, your site, your tracking. And the dispute audits claw back the junk spend you're already losing. Rent goes up forever; equity compounds.
Maybe they're great. Bring your last invoice and Local Services Ads statement to the walkthrough and we'll look together. Most generalists skip the two things that move restoration specifically: weekly lead dispute audits and AI-search schema. If your current setup survives the audit, keep it; you'll have lost thirty minutes and gained a second opinion.
Six-month initial term, month-to-month after. You own everything we build: the profile, the site, the numbers, the data, so if we ever part ways, the engine stays yours. And the 90-day promise applies from day one: it pays for itself or we work free until it does.
Honestly: two speeds. Local Services Ads management and dispute recovery move in the first few weeks. That's bidding, budgets, and clawing back junk charges on leads you're already buying. The map pack and AI-search visibility are a 60–90 day build, because reviews, signals, and structured data compound rather than switch on. We show both lanes on the monthly report so you always know which is which.
No. One client per service area. That's the whole point of the founding slot. When your market is taken, it's taken.
Free Local Services Ads audit
Tell us where to send the audit. 30 minutes on a screen-share. Most owners find $300+ in disputable junk, and you keep the full dispute list whether we ever work together or not.
No contract pressure · nothing changes without your sign-off
